SAP Hudson Yards EBC
February 2017 | New York, NY | Media
In 2017 SAP opened new offices at 30 Hudson Yards in New York, including an Executive Briefing Center on the top floor. Partnering with i4D Events we developed a unique customer experience for the space. As they step off the elevator, visitors are welcomed and introduced to the depth and breathe of SAP, across 80 feet of screen surface through the lobby and into the reception area. The visitors are guided to an orientation theater that features a 40 foot, floor to ceiling 10800px wide x 1920px high resolution 1.2mm pixel pitch LED tiles that wraps the room. The experience orients how SAP will partner with them to compete and innovate in the rapidly transforming digital economy.