HP Customer Engagement Center
August 2014 | New York, NY | Media Installation
The HP Customer Engagement Center in NY’s Chelsea district features a 10x40 foot LED display facing the West Side Highway at 22nd street. To debut the space, the ground level window display became an additional lane of global traffic: from boat traffic in Venice; London classic double-decker busses; Chinese taxi’s in Hong Kong; camel traffic in Marrakech, Morocco; to donkey cart in Medellin, Columbia. All combined into a unique 24-hour NY experience.