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HP Customer Engagement Center

August 2014  |  New York, NY  |  Media Installation

The HP Customer Engagement Center in NY’s Chelsea district features a 10x40 foot LED display facing the West Side Highway at 22nd street. To debut the space, the ground level window display became an additional lane of global traffic: from boat traffic in Venice; London classic double-decker busses; Chinese taxi’s in Hong Kong; camel traffic in Marrakech, Morocco; to donkey cart in Medellin, Columbia. All combined into a unique 24-hour NY experience.
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